The pace at which we are moving at seems to get crazier every moment.
When running a small business, the amount of information we process is incredible and keeping a competitive edge while running a business means that we have to get increasingly creative in the way we advertise. There are so many avenues to advertise and it’s a much more level playing field where just about anyone can sell anything from just about anywhere in our world and communicate from almost any location, this is driving new and innovative ways to get business. The way small businesses advertise these days has changed dramatically. With the internet and cheaper printing solutions, it is much easier to get your name out to a broader market.
Owning and succeeding in business can be a great feeling no matter what the level of success is, if you are happy running your business then you are succeeding. Succeeding and being happy can have a lot to with the way your business is perceived by customers and the way it presents itself visually.
Visual advertising applications will always have appeal to the majority of potential customers and stickers and signs are and have always been used extensively on cars and at places of business. A good sign should identify what you are selling quickly and easily, this will get your potential customer drawn towards your products or services. Ever had a ‘what the’ moment after trying to read or make sense of signage on a building or car you’re passing? Some signs make perfect sense to the business owner and people that know the business but if it seems cryptic to other people, some will just keep moving along.
As our society progresses we’ve become increasingly creative and it reflects a lot in the ways we advertise and the ways in which we make and display signage.
Anyone these days can use a computer graphics program and make their own artwork and that is good news because people that find it difficult to draw on paper are finding it easier to convey their ideas via computers. If you design your own logo or sign, it is really worth getting lots of opinions before you start using it for advertising, what seems great too you may not seem so great to other people and potential customers. Sometimes you can get emotionally attached to artwork that you’ve created and not see how it may have an negative impact on your business.
A Graphic Artist is certainly a great way to produce your artwork, the initial cost can far outweigh itself when the benefits of well constructed artwork starts making money for you and makes your business look and feel professional. Graphic Artists are trained to make artwork focus on a particular message that is important and this is sometimes much easier said than done.
Stickers, Signs and Graphic Design – are you happy with the way your business is perceived?