Bitmap and Raster Artwork FAQ

For our business, bitmap and raster graphics are only suitable for printing. We cannot cut these types of images as they do not contain the vector data required.

Bitmap and raster graphics are made up of pixels. When these images are scaled up, the original pixels must cover a larger area, resulting in pixelation. These types of images are only suitable for printing when they have a high pixel resolution (PPI - pixels per inch).

We use a digital printer and have seen decent quality prints from images with a PPI of 72, which is the resolution of most images found on the internet. However, to achieve more detail and vibrancy in your print, a resolution of at least 150 PPI is recommended. The image must have been originally created with a high PPI using a camera or a graphics program.

To assess the quality of your image, zooming in is a good indicator of how it will print. Use an image editing program, set the image to the required print size, and zoom in to 100%. This will give you a realistic preview of how the printed image will look.

We also offer a service to convert your bitmap and raster images into a scalable vector graphic format, which ensures high-quality prints. This format is suitable for many other applications including printing, marketing, and the internet.